Chude's Bio

Chude Jideonwo is that rare sighting – a media professional who has worked in every segment of the African media and storytelling space, with deep experience, insight and influence in each segment, across 26 African countries, over a historic 25-year career.

“Storyteller, narrative builder.”

His ability to build narratives, pioneer industries, shape culture and influence millions across business, faith, activism, government has been spotlighted scores the globe from the New York Times to the BBC and underlined by honours from the Yale World Fellowship to the Creative Residency of the London School Economics. 

He has built systems and institutions that capture the breath of that storytelling and narrative building experience, power and influence – expressed through wildly successful African media companies and brands that are undisputed leaders in each of their segments – television, radio, advertising, Public Relations. Political consulting. Digital media. Content creation. Print. Events, film and advocacy.

“Storytelling that has shaped culture, empowered communities, changed governments and transformed industries.”

Chude has a simple thesis – stories can do everything, stories can change anything, stories are more important than technology, business or politics, stories can be more powerful than reality.

Therefore the stories we tell ourselves and others about ourselves, each other and the world define our reality. Africa needs to tell itself a new, story – about itself, about the world, about reality. He has built a media behemoth that has continued to prove that thesis for the past 30  years – shaping how Africa sees itself and understands itself.  

“Africa’s number one interviewer.” 

On the front end, he is shaping culture daily as host of Africa’s number one talk show. On the back end, he continues building Africa’s most powerful holding group of media and storytelling companies. 

“A once-in-a-generation cultural force.”